Branding using a good name


I use to reflect on this subject long before when I used to surg around Yehey. For everyone to know Yehey is also a service site based in the Philippines and considered to be the No. 1 search engine based in the country. Yehey offers services like other search engine does. I was also delighted last time when I used to be active to this search engine because they offer freebies like every log in or surfing you inside their walls you are given points for you to redeem it after.


Lately, yehey has been re-positioning their search engine. A lot of cool stuffs were added to spice up its user experience plus its new look.. I find its template cool and simple yet very attractive to users of its kind. Now the question of branding comes in? Do they posses the kind of name that can transform them into a global player in the long run? Or do they posses a good name? Or they're just considered as a shadow of Yahoo? We all know that Yahoo is a force to reckone with but I dont Yehey can. No matter how much they spend to brand their site I think it won't work. Their name is not an accident I tell you but due to the fact that they already started it so I guess they'll play with it. Good names really matter in branding your company.


Sometimes brand can happen accidentaly. Lets take Craigslist as an example. Everyone knows what Craig Newmark's site offers. A down-to-earth service company embeded with personal touch. His company began when he wanted to help out friends thru posting apartments and eents on his site. Word of mouth was also the factor why his site gained wide acceptance that is why he resorted to a list server. With C. Newmarks achievement he has been considered by many as one of the 50 most powerful force in the web.


This was the guy who influced me on building my own service site Lagahit. I got the name and working now on positioning it to a much wider audience and hopefully gain public acceptance.


Rodelio Lagahit



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